Ellandi
Heavenly Group, 2024
Brand Evolution
Drawing inspiration from Ellandi’s window into retail we developed a new VI of the back of a heavy strategy project that heroed the art of “Retail Plus”.
Wresting with the confines of keeping the existing logo & colour-scheme we managed to evolve both whilst delivering a simple & fresh VI that priorities ease of use for the client.
My primary challenge in leading this project was to providing a VI that could be easily implemented by a non design-literate user-base. As the client had no in-house design team, I provided additional trainings alongside an accessible asset bank and comprehensive guidelines.
Drawing inspiration from Ellandi’s window into retail we developed a new VI of the back of a heavy strategy project that heroed the art of “Retail Plus”.
Wresting with the confines of keeping the existing logo & colour-scheme we managed to evolve both whilst delivering a simple & fresh VI that priorities ease of use for the client.
My primary challenge in leading this project was to providing a VI that could be easily implemented by a non design-literate user-base. As the client had no in-house design team, I provided additional trainings alongside an accessible asset bank and comprehensive guidelines.
Responsibilities
Development of visual identity, PowerPoint template creation, Project delivery & Client training, Development of logo and brand mark, Artworking, Guidelines creation, Social asset creation.
Credits
Tony De SteCroix (Creative Director)
John Mcarron ( Copywriter)
Development of visual identity, PowerPoint template creation, Project delivery & Client training, Development of logo and brand mark, Artworking, Guidelines creation, Social asset creation.
Credits
Tony De SteCroix (Creative Director)
John Mcarron ( Copywriter)
DougPonsonbyDesign@gmail.com
England - Australia -
New Zealand - Papua New Guinea